It can take an age to do anything in the digital world, it can also take no time at all. Much depends on how often you get distracted by the waves of content or considerations with your new website, new campaign, new social media video idea, etc, etc, etc.
Procrastination is the real problem. Trying to be perfect the first time is another real problem and as said – distraction. However, if you can avoid these three things you could begin to learn something way before your perfect idea takes full form.
As a digital marketing consultant I see these things in almost every single organisation I have worked for. Now, bear in mind it isn’t always my direct clients and I get there is internal politics everywhere, but business leaders really need to understand the value of a Minimum Viable Product (MVP).
In the digital world there are stats and analytics for EVERYTHING. Why not try to learn something first? Even if it’s not perfect – you might find out that what you thought would be perfect was a big pile of rubbish and thank goodness you didn’t waste time developing it. What you now know could be that solution A, B or C aren’t good enough, that it might be something completely different you need to develop now. Work quickly to develop the next MVP and see what happens. There is knowledge in failure. There is knowledge in launching the second version of the solution to a problem that you didn’t know anyone had. Now because you didn’t procrastinate, you didn’t get distracted and you didn’t try and get it right first time – your MVP can help you perfect your business offering and leverage the hell out of it.
MVP and analytics – these two things will help you succeed…and if not then why not.
The Agile Methodology
Rather than get into the finite points of an agile methodology, after all we can all look up the definition of a KanBan, let’s focus on how this methodology can help achieve an MVP. The process unlike a waterfall methodology allows you to progress priorities fluidly so whilst you have a plethora of tasks they can be judged and better executed by considering these three categories – difficulty, delivery and priority, By scoring each task against these categories you can quickly establish what gets worked on first and how important it is to progressing to a MVP and then what will follow this. So, what you end up with not only progresses by priority, but crucially you can take into consideration analytics to redefine the priories as you go as well. Then you can add and rework your list of activities in every sprint of work.
Your project will never be perfect and in the digital world you constantly need to redesign and refine so continuing this process endlessly is no bad thing. Learning as you go and having something is better than holding back, launching and failing on a huge scale.