Landing Pages (LPs) on your website can make or break your business. Not only are they critical to keep your SEO on point or reduce cost per click (CPC) for your PPC campaigns, they are the difference between a bounce (someone leaving your site immediately) and retention. This metric site will tell you a lot about potential customers, what interests them, what their intentions are and how you can improve a user experience. It also allows you to retarget them off-site if they don’t make a purchase or enquiry first time around.

What are Landing Pages?

It is important to understand that when talking about LPs, we aren’t necessarily talking about your Home Page or core pages within your primary nav or sub nav, these pages form the main structure of the site. LPs are often hidden pages that are specific to searches of a potential customer usually attached to a specific campaign, a hidden offer or a page that might allow a different process to give information. This information or user experience might make a purchase or enquiry likelier to occur due to a number of reasons, from seasonality to current market trends or a discounted product or sale.

How do I create Landing Pages?

Within a CMS it is possible to introduce separate and hidden landing pages within a site, but often this might not be possible. There are various other ways of introducing landing pages, through a separate subdomain supplier meaning a CMS is not required. Or by introducing a headless CMS into the code of the site allowing for a completely new design and style to a page within an actual site – though only from a specific promoted URL.

The best approach for forming new LPs is to develop them around a specific campaign, involving SEO, PPC or social strategy.

What does a Landing Page cost?

Bespoke LPs can be created in many ways and as an extra addition to SEO and PPC campaigns. Depending on platform and technical requirements, a separate suite of LPs can be created from £250+ if there is no internal resource required.