Analytics are the foundation for everything that we do in digital marketing and Resin uses a data based approach to making critical business decisions.

But how reliable is your data? Getting accurate web based information is notoriously tricky if you have a complex site as third party applications, JavaScript and sub domain structures can all make analytics implementation less than straightforward.

What type of analytics support is available?

At Resin we have advanced Google Analytics and Google Tag Manager expertise, and working knowledge of the other major analytics players such as Mixpanel and Adobe. We’re also experienced with heat-mapping, UX and A/B testing tools such as VWO, Optimizely, Hot Jar, Inspectlet and more.

Once we have defined your goals and set a campaign in place, we’ll audit your existing analytics set up (or if you don’t have one, plan a new one in from scratch) to guarantee accuracy of reporting. That allows us to know if the approach is working and quickly change tack if we need to.

We’ll ensure that your structure, filters, view setting, account linking and goals are all clean and clear. We can also set up dashboards or Google Data Studio reports so that you can see important business metrics at a glance and updated in real time.

We work closely with our partners JFS Digital who are some of the sharpest data analysts in the game! 

Should I switch to Google Analytics 4?

Yes! Unless you want to leave Google entirely and try one of the other analytics providers like Plausible or Fathom, you have to switch to GA4 as Universal Analytics is being mothballed in July 2023. 

Migrating to Google Analytics 4 (G4)

The news that Google is mothballing universal analytics (GA3) to the new stream based system is disconcerting for some, especially as the new platform is not very user friendly.

However, as analytics expert Jill Quick says – “Universal Analytics was a car which we got used to driving but G4 is a helicopter which we have to learn to fly”

G4 analytics

What’s the difference between G4 and Universal Analytics?

Universal analytics was a session based system where users hit the website, but if you wanted to record other types of actions you needed to use Google Tag Manager (GTM). Google Analytics Four is an event based system and many of the events which you would have previously needed to use GTM, or on page JavaScript, for (such as file downloads) are now automatically tracked.

As GA4 looks to unify user data across digital environments (apps, websites, CRMs etc) it doesn’t have a “session” focus but an “event” focus. This is far more flexible as it allows you to send your own events and parameters with any action across multiple “data streams” (environments). Because of this there is far more flexibility but less “out of the box” metrics and reports. many marketers will be horrified to see that there is no longer a Bounce Rate report and you have to create your own version.

Building events and funnels in G4

G4 has some very powerful capabilities such as building your own events and much better funnel analysis (for historical data too) but it’s a new skill set. 

G4 server setup and BigQuery

It’s also worth noting that unless you’re using the out of the box events, G4 will only hold your event data for a certain amount of time. And so they are pushing users towards setting up a server configuration to host your data in the cloud (and make more money for Google in the process). You can also integrate G4 with Big Query. 

Chat to us today about setting up Google Analytics 4, capturing old data and ensuring any tags and tracking are migrated over. 

Looker Studio Dashboards

There are a number of tools and processes we use to create a joined up reporting process whereby a single interface can represent all the KPIs for a chosen project. Looker Dashboards are great for data visualisation and connecting multiple data sources.

Explore Reporting within GA4

The new Explore reporting features include free form reporting (building tables with dimensions and metrics), enhanced funnel reporting (best for ecommerce) and path explorations (similar to user flow reports in the old UA. We can help you find your way around this complex new interface. 

Contact us today for all your analytics needs.

We have now added Google Consent Mode implementation to our wide list of services.