The Group Hug is a forum and online directory which supports those struggling with divorce, separation or bereavement. These are very challenging circumstances at the best of times, but the lockdown caused by the Coronavirus pandemic has made it even more stressful for many people. The Group Hug allows them to talk with individuals online who are going through the same experiences, and also connects them with professionals who can help, whether they be solicitors, counsellors or divorce coaches.
We were pleased to be able to help The Group Hug with their digital strategy, including organic growth and direct response via SEO and PPC. We identified a number of technical improvements that could be made to the site with regards to indexing, conducted keyword research and made on page content changes to help their key services pages rank better. For the PPC campaign we have also identified the need for specific landing pages that combine key benefits of using The Group Hug with easy to access call to actions. As a result organic traffic and membership of the service has grown as a result.