Resin Marketing has been planning and executing the content marketing strategy, SEO and social media marketing for Cuban Life, a lifestyle blog about life in Cuba.
Cuban Life has sourced content from a number of local contributors, mixing first person narrative pieces with infographics and videos. We aim to focus on the vibrant culture of this fascinating Caribbean island – the dance, music, art and writing – rather than the complex political situation.
The ultimate aim of the site is to become an affiliate which works with tour companies, car hire providers and holiday companies to help people experience the beauty of Cuba. Over the last year we have massively grown the Facebook and Twitter followings for Cuban Life with a very engaged audience.